Guest Post: “Being Targeted”

I’m excited to have my first guest post today.  Tim Fall, a faithful blog reader and commenter, had some thoughts that he wanted to share.  I have enjoyed reading his numerous guests posts on other blogs, and I was glad to give him this platform, however small, to share his ideas.  Enjoy!

Being Targeted

Everyone wants to be wanted, right? We hear this all the time. But there are times when the reality of being wanted isn’t all it’s cracked up to be.

Target’s Targets

Forbes recently ran an article about some freakily accurate target marketing at – where else – Target. Based on your shopping habits, the store will send advertisements and coupons that – with reasonable accuracy – fit your lifestyle. How accurate? They do such a good job of identifying pregnant mothers, they can get right down to the trimester the mothers are in and the month their babies are due.

The store’s statisticians and marketing team have also discovered that mothers don’t like to feel spied on. Mailing a catalog filled with baby items to the home before the mother has told Target of the pregnancy tends to freak her out. (You think mothers never tell Target they’re pregnant? What’s that baby registry all about, then?)

So Target decided to hide the ball; the catalogs still have all the baby items, but they are alongside unrelated marketing pitches such as lawn mowers. A target employee was quoted saying, “we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons.” Hmm. “Thinks she hasn’t been spied on.” Who’s wild about being wanted now?

Of course, being wanted, even being targeted, isn’t so bad if it works out well for us. But it’s not always profitable in the end.

A Prowling Lion

“Be alert and of sober mind. Your enemy the devil prowls around like a roaring lion looking for someone to devour.” (1 Peter 5:8.) I’ve read that verse a number of times over the years, but this news article has given me new insight to its meaning.

Satan sees us. He watches our actions, discerns our habits, and designs temptations for us. He targets us. He sends us spiritual ads and coupons for discounted ways to please him. He likes nothing more than to steal a shopper away from the storehouse of spiritual gifts our heavenly Father has for us. Satan knows his targets well.

How does Satan target you? Consider what he sees you do with your time, your money, your family and friends. You may be doing things that are perfectly all right in and of themselves, but that doesn’t mean Satan is not taking note to see if there is a way to draw you into temptation and ultimately sin. After all, he “prowls around … looking for someone to devour.” He’s looking for it!

What hope do we have against such a powerful adversary? How can we escape his schemes? How do we keep from becoming his targets? Well Satan may be a prowling lion, but that does not mean that he is the most powerful cat in the jungle.

The Triumphal Lion

“Do not weep! See, the Lion of the tribe of Judah, the Root of David, has triumphed.” (Revelation 5:5.) Who is this Lion? It’s Jesus, the triumphal Lion of the Book of Revelation. And he does some targeting of his own:

            “I am the good shepherd; I know my sheep and my sheep know me – just as the Father knows me and I know the Father – and I lay down my life for the sheep. I have other sheep that are not of this sheep pen. I must bring them also. They too will listen to my voice, and there shall be one flock and one shepherd.” (John 10:14-16.)

Jesus knows his sheep, his people. He knows our habits, what we do with our money, time, family and friends, and frankly he targets us despite those things. In fact, according to Paul, “God demonstrates his own love for us in this: While we were still sinners, Christ died for us.” (Romans 5:8.)

You see, it’s not our habits that attract God’s attention to us but rather his own love for us – it’s his very nature – that drives his desire for us. That is the targeted ad he sends our way. And his offer is immeasurably more valuable and eternally better than Satan’s:

            “My sheep listen to my voice; I know them, and they follow me. I give them eternal life, and they shall never perish; no one will snatch them out of my hand. My Father, who has given them to me, is greater than all; no one can snatch them out of my Father’s hand. I and the Father are one.” (John 10:27-30.)

Jesus promises that once his, he will never let you go. We are his target. So what can we say now about wanting to be wanted? When you are Jesus’ target, it’s a good thing.

And he hits his target every time.

[Tim is a California native who changed his major three times, colleges four times, and took six years to get a Bachelor’s degree in a subject he’s never been called on to use professionally. Married for over 24 years with two kids now in college, his family is constant evidence of God’s abundant blessings in his life. He and his wife live in Northern California.]

23 responses to this post.

  1. Kim, thanks so much for giving me a spot here at Kingdom Civics!



    • Tim, thank YOU for sharing your thoughts. I loved how you mentioned the image of Jesus as a shepherd because as I was reading your words up to that point, I kept picturing the parable of the shepherd leaving the 99 sheep and “targeting” the one. It didn’t make financial sense for a shepherd to leave 99 sheep unprotected to go after just one; instead, his decision reflects the immense love that the shepherd has for each individual sheep. I am so thankful that God views us that way and that He “targets” us despite all of our flaws.

      Thanks again for your words!


  2. Posted by nmcdonal on February 20, 2012 at 9:58 am

    Great thoughts, Tim. It’s very screw-tape-letters-esque, and true. We are all stupid to the fact that Satan is cunning. It’s his best trick.


    • Exactly Nick, and “stupid” in the original sense of the word. We are confounded to the fact that Satan is real and he wants to devour as much of God’s creation as he can, including God’s people if that were possible.

      I am so glad you came by to check out Kim’s blog here.



  3. Awesome article, Tim! That really got me thinking. I love the turn around of how the Great Lion targets us despite our habits. So true.
    In regards to the target adds, I always notice how the advertisements on Facebook are targeted to the recent comments I have made. Talk about feeling stalked! I once responded to a status about teenagers wearing push-up bras and found breast implant advertisements on my wall. Sheesh!


  4. Amen.

    This is my favorite counter to 1 Peter 5:8:

    “For the eyes of the Lord range throughout the earth to strengthen those whose hearts are fully committed to him…” –2 Chronicles 16:9a

    Also, James 4:7 says, “Submit yourselves, then, to God. Resist the devil, and he will flee from you.”

    I definitely feel the effects of Satan messing with me, and I get trapped in sins that I wonder if I will ever shake. However, like you said, we do have a shepherd who watches us attentively and keeps us safe. I was just reading in John last night and I came across these verses in chapter 17:

    “I will remain in the world no longer, but they are still in the world, and I am coming to you. Holy Father, protect them by the power of your name–the name you gave me–so that they may be one as we are one. While I was with them, I protected them and kept them safe by that name you gave me. None has been lost except the one doomed to destruction so that Scripture would be fulfilled.” (verses 11-12)

    (“They” here, of course, refers to Jesus’ disciples, those whom God had given to him (verse 9), and later (verse 20) he extends his prayer to us as well.)

    I wondered what Jesus meant by “protected” until I got down to verse 15:

    “My prayer is not that you take them out of the world but that you protect them from the evil one.”

    Thinking in terms of spiritual protection made a lot of sense to me (though I didn’t see it at first), especially considering the physical persecution the disciples endured later. It is comforting to know that, despite anything Satan can throw at us (I think of what happened to Job), God does protect and strengthen us spiritually (though I believe that He does help us with our physical troubles too).

    Going back to what Kim has been saying about tearing down the barriers between God and man, it seems that Satan goes around not only trying to “devour” us but putting up those barriers. More than anything he wants to keep us from God’s love. Fortunately, we read in Romans 8:35-39:

    “Who shall separate us from the love of Christ? Shall trouble or hardship or persecution or famine or nakedness or danger or sword? As it is written: ‘For your sake we face death all day long; we are considered as sheep to be slaughtered.’ No, in all these things we are more than conquerors through him who loved us. For I am convinced that neither death nor life, neither angels nor demons, neither the present nor the future, nor any powers, neither height nor depth, nor anything else in all creation, will be able to separate us from the love of God that is in Christ Jesus our Lord.”

    Anyway, good post Tim. I totally agree.


    • Bek, great insights, and thanks for the cite to 2 Chronicles 16; that is so awesome how under both the Old Covenant and New Covenant God seeks those who are his. Whether it is a worldly attempt to target us or it is Satan prowling around, the passages you found really show us that God is watching out for us even if we don’t know the danger ourselves.



    • isn’t it comforting to know that our Lord prayed for us to be protected before He left this earth? that He himself, having been human, knew what we were facing each day, each moment, in fighting the spiritual battle against the evil one? what a beautiful prayer comes from john 17, from the words of Christ, that we can pray together…

      {Holy Father, protect us by the power of your name, that we may be one. protect us from the evil one and sanctify us by your truth. bring us to complete unity. Father, let us be with you and see your glory, and let your love be in us.}

      interestingly enough, it seems that when we are in unity and in love, dwelling in His truth, it is easier to withstand the arrows of Satan.


  5. Tim, Love how you compared the targeting practices of the big-chain store to Satan targeting us. It is a good reminder. When we are on God’s side we are the victors but we ought to remind ourselves how smart the enemy is. He’s been studying humans since the beginning of time.


  6. “He’s been studying humans since the beginning of time.” That’s a great insight, Jane! The idea that Satan is stuck with studying us to try to know us while God has the infinitely superior benefit of knowing us because he created us just shows how much Satan falls short compared to our Savior.

    I am really glad you came over to Kim’s blog to take a look at this.



  7. Interestingly, I was being “targeted” in the exactly moment I was reading this post! I was struggling with an attitude problem that was designed specifically for me, in my weakness. I appreciated the timing of your words, as they were exactly what I needed to wake up and realize that even while i was justifying my attitude, I was being a pawn in Satan’s game. Thanks so much 🙂


    • Courtney, thank you so much for passing this along. It reminds me what a blessing God’s timing really is. And as for attitudes, yours now has been one of encouragement for me!



  8. Tim, this reminds me of The Screwtape Letters. At one point, the older demon (is it Wormwood? Or is Wormwood the younger demon?) says to the younger demon, “You let him read a book??!” Basically, he tells the demon, idleness is good — wasting time is good — but indulging in something that brings pure delight (in this case, book-reading) brings a human closer to God. I often think about this when I’m idly surfing the internet, looking through Facebook, or watching TV. Remembering that the enemy IS prowling like a roaring lion is helpful in deciding what to do (or not to do) with my free time.


    • Rachel, it’s really amazing to me that I did not catch the Screwtape connection in my own post while you and Nick both saw it so clearly. I came to Christ while reading that book for crying out loud! (Wormwood’s the young tempter by the way,while Screwtape is his uncle.)

      Good point about keeping in mind that our enemy is on the prowl even if we think we are doing something that is idle. Perhaps there is no such thing as mere idleness, for either it will be used by God or used by Satan. Luke 16:14 and serving two masters comes to mind.

      Thanks for taking the time to drop in at Kim’s site, Rachel. I know things have been crazy busy for you; perhaps when you have one of those moments when the internet calls you’ll get a chance to check out more of her blog here. I’ve found it really worth my time (much like your own site has been!).



    • I love that distinction between idleness and enjoyment! My own experiences completely validate Lewis’ point. When I waste time, even for a few minutes, I always walk away convicted. But when I truly enjoy a moment–such as playing on the ground with my children even though I “should” be doing some chore–I find that I can. not. convince. myself that I am doing anything wrong. And I love the phrase “pure delight.” Yup, that sums it up! Thanks so much for your comment!


      • I think sometimes those moments with our kids are so awesome precisely because there is some chore that is being left undone, Kim. In Mere Christianity Lewis talks about doing one thing even though we might have something else that we are “supposed” to be doing: “you may realise that, instead of saying your prayers, you ought to be downstairs … helping your wife to wash-up. Well, go and do it.”

        Now that’s good advice!



        • I struggle with this one at both ends. Satan knows how to use laziness to make me completely ineffective. However, he also knows how to keep me so busy that I think I don’t have time to pray about the things I am working so hard to get done. And then, when I am experiencing these issues, he smacks me with guilt on top of everything else because I am either doing something I shouldn’t be doing or NOT doing something I SHOULD be doing… even when the thing I am doing is something that really needs to be done.


          • bek, I know what you mean. When I get that type of feeling I also know it must be Satan since God never makes his children feel bad according to Romans 8:1. (And speaking of Romans, your comment here is very Romans 7-ish. Nice touch!.

            Really busy, not at all busy, or somewhere in between, we have freedom in Christ to be whichever we want. I can get really busy, but my default mode is to stop and smell the roses along the way.



  9. Posted by Victoria / Justice Pirate on February 25, 2012 at 11:58 am

    This was excellent. Great correlation between the targeting of coupons with pregnant women and how Satan will be on the prowl to attack us when we are most vulnerable.


    • Posted by Tim on February 25, 2012 at 1:00 pm

      Thanks Victoria. I think it’s amazing that things we see as benign standard operating procedure can actually have malignant aspects. You talk about this a lot at ruby eyed okapi, I know, especially in the context of those who are most vulnerable. I’m glad you could join the discussion here at Kim’s blog too!



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